Technical Syllabus 2026
Google Ads & PPC
NEXT BATCH
MAR 01
Course Description
Google Ads & PPC course teaches how to create paid advertising campaigns to drive traffic, leads, and sales.
Quick Logistics
12 Weeks Duration
Live Online Sessions
Professional Certificate
Technical Curriculum
UNIT 1
Basics
- What is PPC
- Google Ads Overview
UNIT 2
Campaign Setup
- Search Ads
- Display Ads
UNIT 3
Optimization
- Keyword Bidding
- Ad Copy
UNIT 4
Analytics
- Performance Tracking
- ROI Measurement
UNIT 5
Project
- Run a Google Ads Campaign